Miller Lite, a reduced-calorie pilsner beer, was introduced by Miller Brewing Company in 1975 as’Lite Beer’. The brand’s marketing often emphasized its low calorie count and refreshing taste, making it a popular choice for health-conscious consumers. Neon signs like this were a common form of advertising for bars, restaurants, and liquor stores, serving as eye-catching displays to attract customers. Vintage neon signs, especially those associated with popular brands like Miller Lite, are highly sought after by collectors of advertising memorabilia and man cave enthusiasts. The craftsmanship involved in creating these signs, combined with their nostalgic appeal, contributes to their collectible value. This particular sign measures 21 in. It is in good working condition. It has two chains so that it can be hung from the ceiling. It has an on-off switch. It has been hanging from the basement ceiling since the 70’s?? . I plan to have it professionally packed.