The product is a vintage Fallon vertical E. Glas neon open sign in red color, designed specifically for retail establishments. It features a hanging placement style and is made of glass, with a height of 24 inches and a width of 9 inches. The sign emits a neon light, making it eye-catching and perfect for drawing attention to a business. It is a classic and stylish addition to any retail space, adding a touch of nostalgia with its vintage design.