Rare Vintage Japanese Enamel Sign Yanase Master Heater 1964 Neon Beer Cocktail. Rare Vintage Japanese Enamel Sign “Yanase Master Heater”. Double sided, simple striking design, lovely condition. Theres a strip of advise tape at the bottom of one side which can easily be removed. Please refer to pictures. = Reliable hot air. = Yanase (Company name). Please check out my other auctions for more Japanese vintage, retro, industrial and antique bits. Kabushiki gaisha Yanase is a retailer of new European and North American vehicles and used cars in Japan. As of the year 2002, Yanase has the rights of exclusive retailer of Mercedes-Benz, Volkswagen, Audi, BMW, Volvo, Saab, Cadillac, Chevrolet, Chrysler, Jeep, Dodge and Smart vehicles to Japanese consumers. It is part of the Itochu group. There is a related company or subsidiary organization dealing with a particular brand of imported cars, some in rural areas. On May 25, 2015, the Yanase car dealership network celebrated its 100 anniversary. In 1964 (Showa 39), as an agent of Master Consolidated, an industrial portable heater, Master Heater became the sole agent in Japan for Tar and Lady Heaters. The catchphrase of the master heater is “I will give you heat immediately, whether outdoors or indoors”, and it was able to radiate an astonishing amount of heat as soon as the switch was turned on. It was used for various purposes such as melting snow and ice on steel frames at construction sites, curing concrete, shortening the drying time in painting work, heating vinyl greenhouses and livestock barns, and cleaning. It has also been adopted as an equipment machine for the 8th Japanese Antarctic Research Expedition.