The product is a vintage Coors Light neon beer sign that is brand new in the original box. This collectible item falls under the category of breweriana and features the Coors brand. It serves as a unique and eye-catching piece for beer enthusiasts or collectors of vintage breweriana. The sign likely portrays the Coors theme and logo, making it a desirable addition to any collection or home bar. Originally intended for bar or pub by company.